Ross Dawson – Implementing Enterprise 2.0 in the Real World


Enterprise 2.0 combines two concepts. It is usually understood to be how web 2.0 technologies such as wikis, blogs, social networks and RSS are being applied inside organisations. However it is also about how enterprises are shifting their organisational structure and activities to be effective and competitive in a rapidly changing business environment. Because it is as least as much about culture change as technology, many organisations struggle with Enterprise 2.0 initiatives, held back by cautious executives, sceptical users, vested interests and lack of enthusiasm. Ross Dawson will examine the realities of implementing Enterprise 2.0, including the possibilities, the challenges, and the key activities that will drive organisational change and successful adoption.


Ross Dawson is a world-renowned strategy consultant, keynote speaker and best-selling author. He is a Chairman of Future Exploration Network and CEO of international consulting firm Advanced Human Technologies. Ross is author of the acclaimed Living Networks and the bestseller Developing Knowledge-Based Client Relationships, 2nd Edition, as well as more than 100 articles and white papers. He also writes the highly influential Trends in the Living Networks blog.


Darling Park
201 Sussex Street

Enter from Druitt Street, go up the escalators and up the hall.
Continue through the foyer until you see the PwC security desk through
the doors on your left hand side. Please note: You will need to get a
security pass from the security desk in the PwC Foyer, then proceed to
main reception on Level 10 and tell reception you are here for the NSW
KM forum.

WHEN: 5.30pm for 6pm, Tuesday 3 February 2009.

HOW MUCH: Gold coin donation.

WHAT NEXT? If you plan to attend please RSVP before COB Friday 30 January by e-mail to: rsvp<at> (hint: replace the <at> with a normal @ to complete the email address and please include the date and/or title of the event in the subject line).